This role sits in Miro’s Lifecycle and Education team within Integrated Marketing and collaborates with Growth Marketing, Product, PMM, and GTM to shape user communication that drives adoption, engagement, and revenue.
As a Senior Lifecycle Marketing Manager, you’ll own onboarding and activation for new users, designing programs that accelerate value in the early days and turn initial sessions into long-term, collaborative use.
You’ll design and ship lifecycle campaigns across email, in-app, and emerging channels, working with Product and Analytics to use usage signals and an AI-first approach for personalization, automation, and decisioning, while running data-driven experiments.
Requirements include 7+ years in lifecycle/CRM marketing in B2B SaaS, hands-on experience building dynamic, personalized lifecycle systems, proficiency with Braze or similar platforms, CDPs and event pipelines, and strong analytical and AI/automation skills.
Miro offers equity, wellbeing benefits, a WFH equipment allowance, an annual Learning & Development stipend, and a diverse, collaborative culture, with a mission to empower teams to create the next big thing.
