Figma is expanding its team and hiring a Demand Generation Manager to manage upper-funnel customer acquisition across Enterprise, Mid-Market, and SMB segments in the EMEA region. Reporting to the EMEA Marketing Director, the role involves crafting, building, and operating multi-channel campaigns that convert into form-fills, MQLs/MQAs, and pipeline, in collaboration with Global Demand Gen, Brand/Social, Paid Media, Marketing Ops, and Communications teams. The ideal candidate will localize global motions for multiple markets, educate different personas about Figma, and measure success with KPIs like CPL, CPMQL, open and click-through rates, tying results to ROI and ARR, while demonstrating strong communication and project management skills. Responsibilities include acting as the connective tissue between regional and global teams, defining lead stages and funnel performance, tailoring programs to sub-regions, and leading ongoing communications and reviews with stakeholders. The role is full-time and based in London or Berlin, and Figma emphasizes diversity and equal opportunity, offers accommodations for applicants with disabilities, and requires cameras on during video interviews with in-person onboarding.
