Appfire is a remote-first company of 800+ employees across 28 countries, built on 20 years of software that helps teams break silos and collaborate, with flagship products such as JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture. They’re hiring a Senior Product Marketing Manager who will translate customer problems, product capabilities, and market opportunities into compelling go-to-market strategies, owning positioning, messaging, launches, sales enablement, and full-funnel content for a portfolio of B2B SaaS products. Responsibilities include developing differentiated market strategy and messaging frameworks, turning complex SaaS offerings into clear narratives for multiple audiences, and driving full-funnel demand, content, and cross-sell/upsell programs, as well as leading end-to-end product launches and cross-functional GTM execution. You’ll also gather and translate customer and market intelligence, build AI-enabled marketing approaches, and enable Sales, Customer Success, and Channel partners. Required qualifications include 7–10+ years in B2B SaaS product marketing with proven launches and full-funnel programs, strong cross-functional collaboration, and experience in platform ecosystems or marketplace-driven SaaS; success is measured by increased awareness, demand, pipeline, adoption, expansion, and stronger sales/partner effectiveness, with Appfire as an Equal Opportunity Employer.
