Appfire champions a remote-first, choose-where-you-work culture with flexible time off and a focus on balancing work, personal life, and well-being. It offers growth on your terms through online learning, facilitated training, leadership programs, internal hackathons, and an internal mobility program with a global team. The company is seeking a Vice President of Demand Generation to lead a global, data-driven demand engine across digital, paid, lifecycle, and field channels, including marketplace adoption on Atlassian, Microsoft, AWS, and Salesforce, plus direct and partner demand. Candidates should have 10+ years in senior B2B SaaS marketing with a proven ARR-driven program track record, digital marketing and ABM expertise, AI literacy, and agile, cross-functional leadership. They offer equity, generous PTO (25 days, 30 after five years), comprehensive benefits via Empire Health, a CAD 600 sport allowance, CSR volunteering days, a strong channel program, and ISO/SOC certifications across a global workforce of 850+ in 28 countries.