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The NAMER Strategic Account Manager at Adaptavist drives profitable growth for the company’s most strategic enterprise customers, supporting growth plans, building multi-threaded stakeholder relationships, and expanding Adaptavist’s footprint under the guidance of a Strategic Account Director. They coordinate with Presales, Delivery, Customer Success and strategic partners to move opportunities forward and deliver measurable customer outcomes. Responsibilities include strategic account development (multi-year plans, understanding customer structure, identifying expansion opportunities, tracking health and competition) and pipeline development using MEDDPICC, with discovery to uncover business problems and build customer-focused business cases. They manage stakeholders across technology and business units, develop champions and influencers, and support Economic Buyer and executive access. They collaborate with partners (Atlassian, GitLab, Harness, AWS, IBM, Datadog), identify partner-sourced opportunities, ensure CRM hygiene and forecast accuracy, and participate in reviews to manage risks, opportunities, and resource coordination.

As a Field Marketing Manager for North America, you partner with the regional sales team to align marketing with sales goals, build pipeline, accelerate deals, and drive revenue, with clear attribution influencing sales outcomes. You’ll translate territory plans into marketing strategies, prioritize programs based on pipeline goals and deal stages, and provide market, customer, and competitive insights while maintaining a feedback loop to assess marketing touchpoints on deal velocity. In planning and execution, you actively contribute to regional marketing plans, oversee integrated multi-channel demand generation campaigns (events, ABM, email, digital, organic/paid), and coordinate with suppliers to ensure cohesive messaging and successful events within budget. Localization and partner marketing involve implementing local SEO and CMS updates, managing regional content aligned with global guidelines, serving as the main marketing contact for partners, and developing joint GTM plans and content plus partner events. Measurement and team contribution focus on tracking impact, optimizing marketing strategies, enabling regional business and sales development, reporting to stakeholders, and fostering collaboration and continuous improvement across Adaptavist and the group.

This role is the Field Marketing Team Lead for the North America region, responsible for leading a regional field marketing team and aligning marketing execution with sales to drive pipeline, accelerate deals, and regional revenue growth. You will coach and develop the team, set objectives, provide ongoing feedback, and influence senior colleagues through executive presentations, fostering a collaborative, data-driven culture focused on continuous improvement. You’ll act as the senior marketing partner to regional sales leadership, shaping territory planning, account strategy, and go-to-market priorities, using data to monitor funnel performance and impact. You’ll oversee planning and execution of regional integrated campaigns (ABM, events, digital, partner co-marketing), budgeting, enablement, localization of global campaigns, and regular stakeholder reporting to maximize outcomes. You’ll also manage partner marketing as the main regional contact for marketing execution, collaborate cross-functionally with Brand, Solutions Marketing, Ops, and other teams, and establish KPIs/dashboards to measure outcomes and drive data-driven decisions.