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In this role as the first JAPAC Content Marketing Manager, you will build and execute a multi-channel, multi-buyer, through funnel content marketing strategy that will include everything from managing content campaigns and an editorial calendar to producing web videos, case studies and writing performance ads or long-form content for SEO.

This role works cross-functionally with the Marketing teams in the US and EMEA with the goal of educating our key buyers, driving product awareness, generating leads and helping retain clients.

This role can be based in Singapore or Tokyo. 

What you’ll do at Figma:

• Create, develop and execute a Content Marketing Strategy for JAPAC including content pillars, an editorial calendar and success metrics to generate compelling content, increase awareness, drive leads and engage Figma’s thriving community
• Manage content research requirements, sourcing relevant partners to support the development of a range of through-funnel assets, ranging from email, videos, blog posts, whitepapers, webinars and case studies according to budget
• Create and manage regional editorial calendar for content planning and production, and perform regular content audits for content gap analysis
• Analyse regional website traffic and SEO and communications trends to uncover content opportunities for Figma to position itself as a trusted thought leader
• Spearhead ideation and production of content including eBooks, infographics, video content and blog posts; effectively work with partners to develop content ensuring on-brand messaging, tone of voice and effective A/B testing approach in local language
• Recruit, enable and activate stakeholders across the organisations and within the Figma community to share and produce additional content (e.g. contributions to our blog, case studies, etc ) to amplify our reach while aligning to the overarching content themes.
• Collaborate and share best practices with Marketing counterparts globally to gain leverage, scale impact and ensure consistency of tone and language across the full customer lifecycle
• Work closely with all Marketing functions to define and drive product and educational narratives and collaborate on integrated marketing initiatives
• Effectively lead the sourcing and management of all content agencies and freelancers from rate negotiation, to brand and tone of voice training through to performance analysis and optimisation strategy
• Act as a leader within the JAPAC Marketing team to drive the success and strategic direction of the business in region

 We'd love to hear from you if you have:

• Minimum 10 years of related work experience with a track record of creating successful content strategies
• Experience in B2B content and a strong understanding of paid and organic media channels and how they relate to content and campaign promotion and amplification
• A can-do solutions approach to getting things done in a timely way
• Budget & Agency management experience
• Experience building content marketing plans across multiple geographies, taking key regional differences (e.g. based on market maturity, brand awareness, purchasing behaviour) into consideration
• Excellent command of English language and grammar alongside excellent communication skills and first-class editing skills

While it’s not required, it’s an added plus if you also have:

• Strong listening and facilitation skills, a passion for storytelling with attention to detail, quality and accuracy
• An understanding of the digital landscape and its impact on the future of the content marketing industry
• Fluency in another major JAPAC language.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Remote, due to the stakeholders location candidates must be based in Singapore and be either a Citizen or PR. 

A strong partner ecosystem is crucial in the success and growth of  GitLab’s business. Partners are a strategic imperative for GitLab’s continued growth and market expansion. As customer requirements become more complex we need partners with capability and capacity to help customers implement, support and grow their usage of GitLab.  We work closely with cross functional leadership to ensure partners are integrated throughout the sales cycle both pre and post sales. Partner Account Managers (Internal name is Ecosystem Sales Managers) are critical in recruiting and building relationships with partners. Partner Account Managers (Internal name is Ecosystem Sales Managers) also work with partners to establish and measure goals and performance including pipeline, revenue generation and growing their overall GitLab practice. 

All individual contributors are referred to as “Ecosystem Sales Managers” or “ESM” and share the same primary requirements, responsibilities, and performance indicators. 

Individual Contributor Responsibilities

• Responsibilities: Leads major ecosystem partner initiatives, mentors junior team members, develops long-term strategic plans for ecosystem partner growth.
• Interaction: Extensive communication both internally at senior levels and externally with major partners.
• Impact: High, influencing key strategic decisions and ecosystem partner performance.
• Coordinate/facilitate the involvement of GitLab team members, including sales leadership, support, etc. as needed to ensure meeting sales targets and ecosystem sales objectives.
• Build, maintain, and manage relationships with the Gitlab field sales organization.
• Proactively engage with GitLab AEs, ASMs and geo leadership.
• Facilitate territory mapping and identification of new joint opportunities.
• Resolve route conflicts appropriately.
• Identify and support regional-specific demand generation/pipeline building activities with strategic partners.
• Contribute to quarterly business reviews (QBRs) within your assigned territory.
• Participate in annual planning within the Ecosystem organization.
• Provide cloud-related weekly forecasts and/or progress reports.
• Escalate critical business issues to Ecosystem team management.
• Prepare presentations, territory plans and reports as required.
• Coordinate and collaborate with Finance, Partner Operations, Sales Operations, and Sales as needed.
• Knowledge: In-depth understanding of strategic ecosystem partners, industry dynamics, and advanced business operations.

Individual Contributor Requirements

• Experience selling software development tools and/or application lifecycle management solutions via strategic partnerships.
• Experience selling open source solutions.
• Experience with B2B sales.
• Interest in GitLab, and open source software.
• Effective written and verbal communication skills.
• Strong interpersonal skills and an ability to remain calm under pressure.
• Established personal network within the industry.
• Results oriented perspective.
• You share our values, and work in accordance with those values.
• Ability to use GitLab.
• Experience with Salesforce.
• Ability to travel up to 50% and comply with the company’s travel policy.

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and development budget 
• Parental leave 
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application

Strategic Enterprise Account Executive, Singapore - remote role (Must be a PR or Singaporean Citizen)

The Strategic Enterprise Account Executive  is a grade 8.

Responsibilities

• Strategic Enterprise Account Executive will report to an Area Sales Manager or Regional Director.
• Support GitLab for our strategic and large prospects within our ASEAN Territories.
• Ideally able to speak Business Level Thai. 
• Contribute to root cause analysis on wins/losses.
  • Communicate lessons learned to the team, including account managers, the marketing team, and the technical team.
• Take ownership of your book of business
  • document the buying criteria
  • document the buying process
  • document next steps and owners
  • ensure pipeline accuracy based on evidence and not hope
• Contribute to documenting improvements in our sales handbook.
• Provide account leadership and direction in the pre- and post-sales process
• Conduct sales activities including prospecting and developing opportunities in large/strategic accounts
• Ensure the successful rollout and adoption of GitLab products through strong account management activities and coordination with pre-and-post sales engineering and support resources
• Be the voice of the customer by contributing product ideas to our public issue tracker
• Travel as necessary to accounts in order to develop relationships and close large opportunities
• Generate qualified leads and develop new customers in conjunction with our strategic channel partners in exceeding quota.
• Expand knowledge of industry as well as the competitive posture of the company
• Prepare activity and forecast reports as requested
• Update and maintain Sales’ database as appropriate
• Assist sales management in conveying customer needs to product managers, and technical support staff
• Utilize a consultative approach, discuss business issues with prospect and develop a formal quote, a written sales proposal or a formal sales presentation addressing their business needs.
• Respond to RFP's and follow up with prospects.
• Develop an account plan to sell to customers based on their business needs.
• Build and strengthen the business relationship with current accounts and new prospects.
• Recommend marketing strategies.

Requirements

• A true desire to see customers benefit from the investment they make with you
• Able to provide high degree of major account management and control
• Work under minimal supervision on complex projects
• Proven success with B2B software sales
• Experience selling into large organizations
• Interest in GitLab, and open source software
• Ability to leverage established relationships and proven sales techniques for success
• Effective communicator (written/verbal), strong interpersonal skills
• Motivated, driven and results oriented
• Excellent negotiation, presentation and closing skills
• Preferred experience with Git, Software Development Tools, Application Lifecycle Management
• You share our values, and work in accordance with those values.
• Ability to use GitLab
• Ability to travel if needed and comply with the company’s travel policy

The confidence gap exists. The above list is intended to show the kinds of experience and qualities we're looking for. If you're reading this, do not match all of the requirements, and are hesitant to apply, we encourage you to make an application despite your hesitations.

Performance Indicators

As with all roles in the Sales Department the Strategic Enterprise Account Executive participates in the Sales KPIs.

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Remote-Asia